Posts by "Johnny Avots-Smith"

Welcome to The Modern Fundraiser

Hi, I’m Johnny Avots-Smith and I’m glad you’re here! I started this site to help you—whether you’re a nonprofit, a fundraiser, or a volunteer—reach your goals. I know it’s hard to be a fundraiser today. You probably have more plates spinning than you can count. Your year-end appeal, a new grant proposal, that big ask, an inbox full… Continue reading

The 8 Keys of a Successful Modern Fundraiser

ince the dawn of philanthropy, we’ve been trying to build a better fundraiser. Like some Frankenstein monster, we’ve assembled fundraisers out of the leftovers of other disciplines. Bits of negotiation tactics: “Shut up after you ask.” Lengths of direct mail wisdom: “Write short.” Chunks of marketing strategy: “Practice your elevator pitch!” Some fundraisers have been able… Continue reading