The 8 Keys of a Successful Modern Fundraiser

ince the dawn of philanthropy, we’ve been trying to build a better fundraiser. Like some Frankenstein monster, we’ve assembled fundraisers out of the leftovers of other disciplines. Bits of negotiation tactics: “Shut up after you ask.” Lengths of direct mail wisdom: “Write short.” Chunks of marketing strategy: “Practice your elevator pitch!” Some fundraisers have been able… Continue reading